What is brand strategy?

What is brand strategy? This is a question I get asked a lot. What is branding or brand strategy and how is it different to marketing?

I find the easiest way to describe it is to say that:

Marketing gets people's attention while branding makes them fall in love.

What’s the purpose of a brand strategy?

Branding is so much more than your logo, your visual identity or your marketing efforts. It goes as far as considering your business's personality and tone of voice, who your ideal customers are, how you make them feel when they interact with your business and what they remember about you afterwards. With the goal being that they want to buy from you before ever talking to you or meeting you in person, and they're willing to pay a premium price because of the value they see in your offering. Ideally, they'll also feel so good about their purchase that they'll rave about it to other valuable, ideal customers.

Have you developed a detailed brand strategy for your business? If not, I highly recommend that you do. And if you want help with it, that's what I'm here for.

This blog post was adapted from content we originally shared on Instagram. Follow @TheForest.ie