The Website Design & Brand Strategy Blog
Whether you’re decades in business or you’re just starting out, read the blog to learn something new and get inspired to level-up your brand and business online.
How to grow your business online without using social media.
Effective ways to attract clients and build a loyal customer base using your website and email marketing.
How to develop customer personas: a simple guide for small business owners.
You’ve seen the term customer profiles or customer personas mentioned in marketing resources, but you’re not really sure what they are, or why you need one? We’ve got you.
What is brand strategy?
What is branding or brand strategy and how is it different to marketing? I find the easiest way to describe it is to say that marketing gets people's attention while branding makes them fall in love.
Beginners guide: How to use AI in your small business (2024).
AI (Artificial Intelligence) is simply the term used for technology that does things that traditionally requires human intelligence or creativity, and it has been around for years.
So why is AI, all of a sudden, a huge topic of conversation?
Social media or a website; which does your business need more?
When you’re running a business, it’s hard to find time to manage your website or social media. So which one should you prioritise?